Hardcore Crankbait	The Hardcore Crankbait from Yo-Zuri comes in four models, Super-Shallow, Shallow, Medium and Deep, enabling anglers to present the bait in all conditions.  And with the Tungsten Magnetic Weight System, your casting distance and accuracy will put you right onto the fish.
Hardcore Shad SH-50	This little shad packs a big punch!  Diving to 4-6 feet, the Hardcore Shad SH-50 features our patented Tungsten Magnetic Weight Transfer System and the unique "flex-lip" design for amazing swimming action.
Hardcore Shad SH-60	The Hardcore Shad SH-60 also features our patented Tungsten Magnetic Weight Transfer System and the unique "flex-lip" design for amazing swimming action.  Slightly smaller, this shad is the perfect size for when the fish get finicky.  Diving depths from 6 to 8 feet.
Hardcore Shad SH-75	The Shad bait features a unique "flex-lip" design that reduces drag and improves swimming action.  Hi-Vis matte finish is extremely visible in clear-water conditions.  Diving depths from 6 to 8 feet.
Hardcore Minnow SH-90	The big "flex-lip" design really makes this minnow go to work, reaching depths to 9 feet, with its amazing swimming action.  With the Tungsten Magnetic Weight System, your casting distance and accuracy will put you right onto the fish.
Hardcore Jerkbait	Running at depths up to 3 feet, this suspending lure is exceptionally versatile and can be retrieved with a variety of techniques.  Complete with the Magnetic Weight Transfer System, it can be retrieved slow steady or with a twitching action to trigger strikes.
Hardcore Drum	This vibration bait produces a distinct, low frequency rattle that draws strikes from pressured fish.   Unique tungsten "sound plate" increases resonance of its deep, knocking sound.  Very responsive, vibrates hard with a sink rate of 1' per second.
H20 100% Fluorocarbon (New 07)	Yo-Zuri's proven fishing catching success of our HD fluorocarbon leader has spurred a movement by anglers for us to produce a 100% fluorocarbon fishing line
Rattl'n Vibe	Ten internal steel balls result in outstanding casting distance and also rattle and vibrate on the retrieve.  The bait's perfect balance allows it to be jigged vertically (with a sink rate of 1' per second) without planing to either side.  The Rattl'n Vibe will dive to a depth of 20 feet and is very effective worked with a stop-go or steady retrieve.
Crank'n Shad	The Crank'n Shad perfectly matches the size and swimming action of this prevalent forage fish.  New hi-vis colors are ideal for both bass and walleye.  Wire-through construction for extra strength.