2025

We are continuing to build on our strengths by expanding styles, sizes and color line-ups in our best-selling series:  Mag Series, Hydro Series, 3D Inshore Series. 

Mag Pencil – 8 inch, 3-1/3 oz, $24.99 MSRP

A larger pencil was a missing part of our arsenal, especially for the Northeast Striped Bass market. The problem with current “Doc” style topwaters on the market is casting ability. They throw like a potato chip, especially in windy conditions.  The Mag Pencil features a sled weight transfer which creates tail first, long and accurate casts, even into a head wind.  



This casting system allows you to cover more water and makes it a great plug for long distance fisheries: Surf, Jetty, Pier. 
The Mag Pencil sits with a horizontal posture and features a wide walking action, that can be made with a tip up or tip down motion.  Extremely easy to walk for its size, making it easier on the angler to fish all day.  The single knock cadence rattle gives it a deep thud with each side to side movement.
Another key advantage to the Mag Pencil is the hardware. It comes out of the box, with triple strength treble hooks, 400lb split rings and through wire construction.  Unlike other brands on the market, there is no need to change out the terminal tackle for any inshore or offshore species.

  

Our top focus when developing the Mag Pencil was getting it right for the Striped Bass market.  We tested this product at several of the key fisheries including Raritan Bay, Block Island, Chesapeake Bay and the Cape Cod Canal over the last 18 months.  It showed the ability to excel in a wide range of situations – working structure like rock jetties/islands, pulling fish up off rock piles, casting to breaking fish, working the edges of bunker pods.  It walks extremely well at a slow speed, with a wide gliding action that Stripers can’t resist.



Pencils aren’t normally thought of when casting lures at Tuna but the Mag Pencil has proven to be deadly on both Yellowfin and Bluefin.  The magnetic weight transfer system allows you to be able to make the long, accurate casts needed when casting to foamers or working pods of porpoise.  The through wire construction  and heavy duty terminal can handle Tuna up to 73” with no problem.  The Mag Pencil has a wide speed range and performs well when walked very quickly, which has made it effective for Tuna chasing flyers, mackerel and sand eels.



Another group of fish that love the Mag Pencil are Trevallies.  Whether your chasing GT’s, Jack Crevalle or Roosterfish, this bait has the distance, action and terminal to put them on the deck.  It has the action range, where you can burn it to fire up the school and still have strong action when slowed down near the boat. 
This bait comes in 10 colors, with painted, pearl and metallic scaled patterns featured:  Bone, Bone Chartreuse, Black Back, Bronze Shiner, Pearl, Pearl Bunker, Pearl Candy, Pearl Red Head, Wacky Mack, Yellow

Mag Popper - 4 inch (100mm), 1oz, $14.99

Yo-Zuri is introducing a new compact size Mag Popper to go with current 5-1/4” & 6-1/4” sizes.  This new bite size Mag Popper features the patented magnetic sled weight transfer system for long, pinpoint casts, even into a head wind.




Other features include through wire construction, triple strength saltwater trebles and split rings and a deep cupped mouth to catch and push water. An obvious lure for chasing Jacks of all kinds, its also a great for smaller Tuna like Blackfin and Bonita, back bay and surf Striped Bass, Bluefish and bull Reds.  



Available in 11 colors, same color chart for all sizes.

Hydro Monster – 2-5/8” (65mm), 7/8oz (25g)

A new smaller size of the popular Hydro Monster Shot has been added to the line-up. This versatile bait can be fished several different ways: skipped on the surface, swam subsurface or vertical jigged. It’s the only hard bait on the market that can be used for targetting fish from the surface to the bottom, covering the entire water column. The “dying baitfish” side to side wobble on the fall triggers bites on the sink as it falls below bait schools. This new size comes with a single inline hook for easier releases and less danger to anglers. The inside of the body is solid lead, making this lure cast extremely well from the boat or shore.  Through wire construction ensures it can be used for big game targets that are feeding on small bait.





This lure is particularly deadly on Mackerel and small Tuna species. When chasing Spanish Mackerel, you can burn it for active feeding fish or fish it vertically along the bottom when they are spooky and hugging the bottom. 



Whether you call them Bonita, Little Tunny or Fall Albacore, chasing these small Tuna’s is becoming more popular worldwide.  Whether for sport or for bait, Bonita provide blistering runs and a great sport on light tackle. They can however, be extremely frustrating with how fast they move and how finicky they can become when keyed in on small bait. The new size Monster Shot is a small enough profile to mirror glass minnows, anchovies, spearing and other small prey, while providing the weight and casting distance needed to reach breaking fish. 



Available in all 11 colors in the series, including the new Silhouette Black pattern.

3D Inshore – 15 New Color Patterns

We are adding 15 new colors to the entire line-up of the massively successful 3D Inshore Series.  In addition, we are filling in the gaps, where some colors (ex. Bone) were previously only available in select styles and sizes, they are now available across entire series. There is something new for every saltwater fishery from the Gulf coast to the Northeast. These new colors are a combination of pearl, 3D and painted patterns. Check out all the new patterns and start catching more fish this fall.

3D Offshore Series – New color patterns

Yo-Zuri is adding multiple highly requested colors to the 3D Diver, 3D Magnum Sinking, 3D Magnum Deep Diver and 3D Squirt series. A series designed for nearshore and offshore trolling, all the new color patterns are 3D patterns that broadcast light in all directions. The series features through wire construction, triple strength saltwater grade hooks and split rings and true running action straight out of the box. Check out the new colors and see how they fit in your trolling spread this summer.







 

​          Less sunlight daily, leaves are changing colors, and water temperatures progressively dropping…that means fall is upon us! Fall is the time of year when many fish species are feeding heavily on minnows, so using a minnow-imitating hardbait like the new Yo-Zuri 3DR-X Flat Heavy Minnow series can be highly effective when pursuing everything from panfish to predators.

​          The new 3DR-X Flat Heavy Minnow comes in three sizes (1 5/8”/40 mm, 2 3/8”/60 mm, and 3 1/8”/80 mm) and eight colors including naturalistic trout, smelt, and metallic patterns. The Flat Heavy Minnow is a suspending hardbait that comes in Yo-Zuri’s patented scale prism pattern and built-in rattle system which draw fish in from a distance. A unique feature that sets the Flat Heavy Minnow apart from other hardbaits is that it does not just sink, but it notably flutters as it falls through the water column. This fluttering movement mimics a dying or injured baitfish that often entices fish to strike before retrieving the lure even begins. When the characteristics are added all together, the 3DR-X Flat Heavy Minnow series makes for a dynamite hardbait that fish cannot resist throughout the transition from summer to fall, peak fall, and late fall periods.

Early Fall
​          As summer transitions to fall, predators like walleyes, northern pike, and bass move in and out of weedlines in search of prey. Making long casts more than forty feet with the 3 1/8” Flat Heavy Minnow tied to 20 lb test Yo-Zuri SuperBraid parallel to the weeds is a solid way to draw attention from predatory species. Focusing on depths of ten to twelve foot of water and retrieving the Flat Heavy Minnow halfway down the water column works very well as fish will oftentimes feed up as they lie in ambush in and near the weedlines. A pull and pause retrieve maximizes the flutter on the fall in this scenario, which increases the number of fish that will bite.

Peak Fall
​          As emergent vegetation dies and surface temperatures progressively drop, large schools of large slab crappies suspend as they prowl over some of the deepest water in a given system chasing schools of minnows. This might mean that they are five feet down over fifteen feet of water or it could mean they are suspended fifteen feet down over thirty feet of water depending on the lake. In this scenario, pairing the 1 5/8” 3DR-X Flat Heavy Minnow with Yo-Zuri 4 lb or 6 lb Hybrid line can be highly effective as it can be cast far from your fishing vessel to decrease spooking fish while getting down to the fish before they move. Casting beyond the school of fish and going with a lift-pause-fall-repeat cadence one to two feet above them can be a great way to chase suspended slabs. The key during the cast and retrieve is to keep the line taut as big crappies will regularly uphit the Flat Heavy Minnow, oftentimes swallowing and/or T-boning the lures.

Late Fall
          Late fall is the time when water temperatures have plummeted, turnover has come and gone, and a great deal of vegetation has been diminished. This is an excellent time of year to use the 2 3/8” 3DR-X Flat Heavy Minnow for trout as they thrive in cold water. Trout can sometimes be a bit more challenging to catch as they can be found at any stage of the water column from the bottom to the surface as they feed on insects and minnows before the upcoming freeze. Any of the available trout-based patterns can be strong choices this time of year when tied to Yo-Zuri 6 lb T-7 Fluorocarbon. The key to retrieving and/or trolling the Flat Heavy Minnow is to move quickly (1.5 miles per hour or more) through the water column as the goal is to get reaction strikes. If the lure is moving too slowly, trout may be less inclined to strike. Because trout can be located anywhere in the water column, I usually start speed fishing in grids in the middle of the lake and work my way outward toward remaining weeds near the shorelines. Taking this approach allows for fish to be found and fish behavior to be patterned more quickly so that more time can be spent in the more productive zones of the lake.

​          Fall offers a bonanza of great fishing for a variety of species. Stock your gear boxes with the new 3DR-X Flat Heavy Minnow series and get ready for some great northern pike, bass, walleye, crappie, and trout fishing throughout the phases of fall.

Tight lines and safe travels!

- Mark Maule