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                                                                                                Dylan Fogarty-BASS Opens Angler
 

Pro Series Jerkbait 110 Mid
4-3/8” ½ ounce
MSRP $14.99
The Elite Jerkbait Every Bass Angler Will Want Tied On. Yo-Zuri has once again raised the bar in the world of bass fishing with the release of the Pro Series Jerkbait 110 Mid—a lure that’s already generating buzz as a must-have for serious anglers. Engineered for performance and packed with premium features, this new bait is destined to become a staple in tackle boxes nationwide.  The Jerkbait 110 Mid debuts Yo-Zuri’s brand-new Tungsten Magnet Weight Transfer System, delivering unmatched casting distance and pinpoint accuracy.


This system ensures optimal balance and stability during the retrieve, allowing for a tight, erratic action that mimics a fleeing baitfish to perfection. This bait is equipped with Hologram Lip, which adds flash and realism while enhancing durability. Combined with Yo-Zuri’s triple coat realistic hologram finish, the bait shimmers with lifelike brilliance in the water. The Jerkbait 110 mid comes in 8 new colors.



Pro Popper
 2-3/4” 3/8 ounces
MSRP $14.99-
Pro Series Popper strikes the perfect balance between finesse and casting distance. Whether you’re targeting pressured fish on a calm morning or calling up aggressive feeders during peak feeding times, this popper delivers an irresistible surface presentation. What sets this lure apart is its dual-action capability—anglers can work it with a traditional “pop and stop” technique to create explosive surface commotion, or “walk the dog” for a subtler, gliding movement. Either way, the Pro Series Popper is designed to draw bass in from long distances, triggering strikes with its lifelike action and splash.  Available in 8 fish-catching colors.





“The Pro Popper is by far the best popper on the market. It has the most realistic paint job out there and it cast further than any because of the tungsten magnet weight transfer system. This bait is a straight fish catcher”
 

Pro Shad
2-3/8 ¼ ounce(60mm)
3” 3/8 ounce(75mm)
MSRP-$14.99
 
 
-Yo-Zuri has launched the new Pro series Shad. Available in two perfectly sized versions — 60mm and 75mm — this bait is built to trigger aggressive strikes and deliver reliable performance cast after cast. the core of the Pro Series Shad’s effectiveness is its tight wiggling and darting action, mimicking the frantic movement of an injured baitfish. This erratic motion is irresistible to bass, especially in clear to moderately stained water where visibility is key. Whether you’re fishing it slow along structure or burning it back to trigger reaction bites the Pro Series Shad moves with purpose and urgency. Each size is offered in 8 color patterns, giving anglers a wide range of options to match local forage or water clarity. The Yo-Zuri Pro Series Shad brings premium design and performance at an accessible price point.


Pro Series Glide Bait 
7” inches
2-5/8oz
MSRP-$24.99
Yo-Zuri has officially entered the game with their brand-new Pro Series Glide Bait—and it’s already turning heads among bass anglers. If you’ve been looking for a bait with serious action, fish-triggering realism, and a reputation for quality behind it, this is one you should absolutely check out., the Pro Series Glide Bait is designed to attract big, aggressive bass. Its wide S-curve action and sharp darting movement are ideal for mimicking injured baitfish—a proven technique to trigger reaction strikes from even the most finicky fish. Yo-Zuri didn’t cut corners on looks either. The bait is available in 7 ultra-realistic color patterns, giving anglers plenty of options to match the hatch in clear, stained, or murky water.





3DB New Colors- Yo-Zuri is proud to announce the release of 18 brand new colors across our popular 3DB Series—carefully designed to give anglers an extra edge on the water. This expansion is one of our most exciting updates yet, bringing fresh looks and high-performance finishes to a proven lineup of baits. One of the biggest focuses in this release is the introduction of matte finishes throughout the new colors. These non-reflective coatings are designed to excel in both pressured fisheries and low-visibility conditions, offering a more natural and subtle presentation that can make all the difference when fish are wary.

While traditional glossy finishes work well in certain scenarios, there are times when less flash can trigger more bites. The matte colors in the 3DB Series reduce unnatural shine, helping your bait blend into the environment and appear more lifelike.



The 18 new colors aren’t limited to just one style—they’re spread throughout the entire 3DB Series. From topwater lures that draw explosive strikes to deep-diving crankbaits that tempt fish in deeper water, each bait benefits from this expanded color range. No matter your fishing style or preferred technique, there’s now a 3DB color that’s perfect for the conditions you face.



“The new matte finishes in the Yo-Zuri 3DB series brings stealth and realism to a whole new level. Designed to excel in pressured waters and low visibility conditions, these color patterns give angles the edge when flash won’t cut it.”

3DR-X New Colors- Yo-Zuri is proud to announce the launch of 18 brand-new colors in the popular 3DR-X series, giving anglers even more options to match the hatch and adapt to changing conditions. Known for its smaller, “finesse” style baits, the 3DR-X series is designed to excel when the fish are pressured, finicky, or feeding on smaller forage.



The 3DR-X series has always stood out with Yo-Zuri’s signature 3D Prism Scale finish, a lifelike, light-reflecting technology that mimics the flash of real baitfish. Now, we’re taking things a step further by introducing matte finishes across the lineup. This unique combination of shine and subtlety gives anglers a versatile presentation—flash to draw attention, and matte to seal the deal when fish are wary.


Whether you’re targeting bass, trout, or multi-species in pressured lakes and rivers, the newly expanded 3DR-X series offers a color and style for every situation. The combination of Yo-Zuri’s legendary craftsmanship, 3D Prism Scale technology, and new matte options make these baits a must-have for serious anglers.