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Yo-Zuri is proud to introduce new 600yd spools of SuperBraid.  Made in our line factory in Fukuoka Japan, SuperBraid is a PE4 from 10-40lb and a PE 8 from 50-130lb.  This line is produced using our exclusive heat integration process which bonds the individual strands making the line smoother, stronger and more abrasion resistant.  The new 600yd spools are perfect for anglers spooling larger compacity reels or wanting to fill multiple reels, without having to purchase a full-size bulk spool.  Available colors and sizes will be Blue, Dark Green, White and 5 color metered in 20lb through 100lb.  Available now!



 
Also new for this year in the SuperBraid line up is sizes 100lb, 130lb and 150lb in bulk spools in Blue, White and 5 color metered.  This is heavy solid core PE braid, perfect for backing reels or using on top shot for big game casting.  This line is a great choice for beach shark fishing, deep dropping or big game live bait or chunking.  Available now!
 
 
Freshwater lures



Yo-Zuri is releasing three new colors in it’s 3DB series of topwater hard baits for the freshwater market.  All three colors are made using Yo-Zuri’s internal pearl finish, which is built into the baits and never chips or wears off.  All three new colors will be available in the 3DB Popper, 3DB Pencil 100, 3DB Pencil 125, 3DB Pencil Popper 100 and 3DB Pencil Popper 135.  All three new colors are available now!

Ghost Sexy Shad


Ghost Pearl Shad


Gizzard Shad


3DR-X Series

3DR-X Flat Heavy Minnow


The 3DR-X Flat Heavy Minnow is a new and extremely unique count down style freshwater lure.  This is a fast-sinking lure, that features a seductive dying bait fish wobble on the fall.  On a straight retrieve, this thin flat sided lure has a very tight wiggle action, perfect for cold water conditions.  This bait was designed to run true in high current situations for Trout, Bass, Pike, Crappie, Perch and other gamefish.  It is also extremely effective when used with front facing sonar due to its shimmy action on the fall and its darting action when fished with a twitch and pause. 
The Flat Heavy Minnow comes in three sizes:  1-5/8”, 2-3/8” & 3-1/8”
There are eight available color patterns:  Ghost Smelt, Metallic Ghost Ayu, Baby Trout, Baby Rainbow Trout, Pink Baby Trout, Black Silver, Gold Black, Chartreuse Baby Trout


Saltwater Lures
Yo-Zuri is doing a full revamp of the Mag Minnow Series.  The series is being expanded to four sizes:  2-3/4” (70mm), 3-1/2” (90mm), 4-3/8” (105mm) & 5” (125mm).  The new size range covers everything from extreme light tackle inshore to sight casting to big game inshore gamefish and offshore pelagic species.  The Mag Minnow series features Yo-Zuri’s patented magnetic weight transfer system for long, accurate casts. 



The Mag Minnow series also features through wire construction and triple strength saltwater grade treble hooks.  The running depth is 3.5ft to 5ft on a cast and retrieve and the swimming action is a tight wiggle that represents a wide range of baitfish.  The Mag Minnow now comes in 12 color patterns, including key new color options like Bone, Double White and Black Back. 



Yo-Zuri is adding key colors to many of its best-selling saltwater hard baits. 

Hydro Minnow LC – A top selling casting lure for the surf, bay, jetty, pier and boat.  The Hydro Minnow LC has a weight transfer system, small lip for extreme shallow running and triple strength treble hooks.  Yo-Zuri is adding four highly requested new colors, which recently hit the US market.



Yellow – A tremendous color for Striped Bass especially when they are feeding on Bunker.  Effective for any gamefish that react to highly visible lures.
Bronze Shiner – An extremely natural pattern that is effective in a wide range of fisheries including NE Striped Bass and SE Snook, Tarpon and Bull Redfish. 
Double White – A great all-around pattern for any saltwater market, Double White features a prism scaled pattern between an all-white top and bottom.  This variation off Bone is going to be a killer for a wide range of species including Striped Bass, Tarpon and King Mackerel. 
Black Back – A traditional black and silver pattern with an added attraction of a prism scaled pattern on the side.  This is a great all-around pattern for day or night fishing for a wide variety of species and fisheries.

3D Inshore Series
This series has been a top seller for Yo-Zuri since its introduction.  Two of the top styles in the series are the Twitchbait and the Popper.  The Twitchbait is a very slow sink lipless glide bait, with a quick darting and flashing action when twitched.  It comes in four sizes and has been successful for everything from Seatrout and Spanish Mackerel to jumbo Striped Bass, Snook and Tarpon.  The 3D Inshore Popper comes in two sizes (3-1/2”, 4-3/8”) and is a compact popper with an extra wide mouth that pushes a tremendous amount of water. 

3D Inshore Twitch Bait
Pearl – A completely pearl body, with the color built into the plastic before the bait is molded.  The color will never chip or wear off, even with species with teeth.  A great all-around color for a wide range of saltwater species and effective in daylight or night time conditions.  This new color is available in the following sizes: 2-3/4”, 3-1/2”, 4-3/8” & 5-1/4”




Purple Black – This translucent blurple pattern is an extremely effective color in low light and night time conditions.  A favorite of Northeast Striped Bass anglers, this color is also very effective for Tarpon in the Southeast.  Available now in sizes 4-3/8” & 5-1/4”



Yellow – A highly requested color for the Northeast Striped Bass market.  This pattern is extremely effective anytime Striped Bass and Bluefish are feeding on bunker schools.  A highly visible scrambled egg pattern that is available now at your favorite online retailer or local northeast saltwater tackle shop in sizes 4-3/8” & 5-1/4”




3D Inshore Popper

Pearl – A completely pearl body, with the color built into the plastic before the bait is molded.  The color will never chip or wear off, even with species with teeth.  A great all-around color for a wide range of saltwater species.  This new color is available in the following sizes: 3-1/2”, 4-3/8”



Yellow – A highly requested color for the Northeast Striped Bass market but also a very successful color for Jack Crevalle, Blue Trevally and Cubera Snapper.  A highly visible scrambled egg pattern that is available now at your favorite online retailer or local saltwater tackle shop in sizes 3-1/2” & 4-3/8”



Hydro Pencil
Two new colors in the Hydro Pencil: Pearl Chartreuse and Yellow.  Both patterns are exceptional options for Striped Bass and Bluefish in the Northeast market.  Also effective for trevally species and Snook in the Southeast. 



Mag Darter
Two new colors for the Mag Darter series, Double White and Black Back.  Both patterns have a scaled prism finish on the sides and both are available in all three sizes of the Darter:  4-1/8”, 5” & 6-1/2”. 




3D Squirt
Pearl is a new, extremely natural, pattern in the 3D Squirt.  Pearl is mixed with the liquid plastic before the bait is molded and we use an internal 3D sheet.  The combination makes one of the most realistic squid patterns on the market.  Available in the 5-1/2” & 7-1/2”.



Crystal Minnow Deep Diver
Now available in the most effective color pattern of all time – Bone.  Available in all three sizes: 3-1/2”, 4-3/8” & 5-1/4”


Squid Jigs
A new and very unique product in the squid jig category is the Ultra Metal Squid Jig.  This is a heavy weighted sinking squid jig designed to be fished solo or on the bottom of the Yo-Zuri Squid Rig (in place of a sinker).  This jig allows you to get down to the squid in deeper water or fast moving current.  It increases your odds of catching multiple squid on the same drop.  Available in both UV and glow patterns.
The Ultra Metal comes in two sizes: 3-3/8” 1-3/8oz, 4-1/8” 2oz
Available in five color patterns:  Luminous Redhead, Luminous Red Green, Luminous Red Yellow, Blue Luminous Pink Head, UV Blue



Mini Squid Jig
Two new colors in the Mini Squid Jig, our best-selling squid jig for the North American market.  Luminous Green and Luminous White are both glow patterns and highly requested color additions.